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SEO-analysis (audit) of the site through the eyes of the customer
Renegade Recession Made Millionaire When we turn to a discussion with the client and the subtleties of working conditions to advance his project on the Internet, is paramount, we must conduct a detailed analysis of the (audit) of the site . Very often we come across such projects where without a corresponding analysis (audit) of the site , we can not announce even the cost of our services. The above three reasons: 1. Every website is unique. 2. We have no idea with what we have to deal with superficial glance at the site of the customer. 3. The most important thing - we spend a lot of time to conduct a careful and thorough analysis of the (audit) of the site as it is - a very important process from which subsequently develops a plan to optimize ( SEO ) website. Summary article: 1. That should include an analysis (audit) of the site 2. What should not include an analysis (audit) of the site 3. Tools for self-analysis (audit) of the site , of course, far above me is not new, but I was surprised that all the so-called "experts" search engine optimization (SEO) is not carried out the corresponding analysis (audit), probably did not know about its existence. Another thing, surprising me again and again - is the use of "GURU» SEO simple page with statistics as a result of the analysis (audit) of the site. In this article I'm going to share with you a few trade secrets, disclosure of the principal components analysis process (audit) the site. But first I would like to show you an example of such an "analysis" of the site as an example of one SEO-company. Let's face it - there is no magic formula for optimizing websites (SEO) for search engines is absolutely no secret combinations by getting into the Top search engines. There are only the fundamental aspects of search engine optimization (SEO). To reduce the effort to analyze (audit) sites, I conducted its own investigation and after a few months to compile the results. Below I quote some of them. Following aspects must be included in the audit:
Renegade Recession Made Millionaire 1) The statistical data. The main emphasis in the review (audit) of the site is placed on research. The results of these studies are just statistics. There is not only the information that your package provides statistics, but also other information which you do not have access, for example, how often the representatives of your target audience request or that a particular keyword, what and how your competitors are doing and t . etc.
The specialist search engine optimization (SEO) can provide you with the dimensionless reports and data, seeing that, you will be shocked by what he saw the numbers. It is also a specialist search engine optimization (SEO) could perform the analysis (audit) of the site in the form of a brief review of statistical data in applications or reports. 2) Explanation of terms. You can refine the analysis process (audit) of the site, the result of which can serve as a huge amount of data reports, but if you can not explain any of this, then you damn price. Some SEO-companies are providing their results on the analysis of the site in hard copy, and then offer free consultations in which they will explain in detail all you weird moments. This is great for those who do not give any explanations provided in the client records.
3) Identify the most appropriate site as a whole and each of its individual page in your keywords and key phrases. I hate general keywords. But mostly I hate those "experts" search engine optimization (SEO), which recommend their use whenever possible. Of course, what I said a little earlier is true for the ordinary sites, but in any case not to mention the most popular portalov.Prosche, a private website not compete with the popular portal in the search results on common words or phrases. Qualitatively, the analysis performed (audit) of the site reveals the keywords and keyword phrases that most accurately represent the site as a whole, and each page individually. It was under those keywords and key phrases to optimize each page of the site. 4) Screenshots (screenshots), or other evidence. If you get the results of the analysis site with advice or a percentage, keyword density, or whatever else other statistics no visual evidence, the evidence, it is likely that giving you the results of the analysis would take those numbers man "from the ceiling," as it should be in the report. Honestly and accurately performed analysis (audit) will provide you the necessary statistical data with visual confirmation. 5) A detailed description of the data. It is not enough to give you only the surface data, which you can get yourself. You need an in-depth study of the site. In it, you should see a "simulation" of a search engine (something like a search engine "sees" the site, hitting on him), "broken" (broken) links, site structure, the availability of the navigation bar to search engines which pages and how many pages have been indexed, the last time the crawler comes to your site, etc. 6) The current position in the search results of search engines (SERP). I did not specify, in the top 10 or top-40 results is your site, t . k. it entirely depends on the promoter. Look for a company or person who has or may have access to 500 - 1000 or more results (positions of sites) in the major search engines. 7) Recommendations on the site. If you are paying for performance analysis of the site, you should be able to make changes to its various elements in According to the results of the analysis. After completion of the work on the analysis of your site SEO-specialist will expect you to offer further activities. For this reason, he does not want you to disclose all of their professional secrets and plans, which he has applied to your site. Yet he must instruct you in the course of work. If the SEO-expert provides advice and more, it's all wonderful!
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Customer of SEO: Choosing the optimizer
In seonews .ru/article/.publication/420 / "> a previous article I talked about the various nuances of working with the agency, freelance and staff member, and also gave some advice, in any case preferable to each of these options. This article is about the next stage - the choice of the direct executor. I suggest to treat this process with the utmost responsibility, because it is the man you entrust the fate of the site and, consequently, the reputation of the company. There are many ways to search for the optimizer will list only the main ones: 1. Recommendations of friends . This is one of the most effective ways to search optimizer. That friend advised you to this specialist, is in itself about the quality of its services. By the way, most experienced SEOs practically not involved in any self-promotion, getting the bulk of orders on the recommendations of previous of clients. 2. Forums . You can either create a new topic and collect her proposal or appeal directly to anyone of the participants. 3. Blogs . Refer to the author of the famous blog for SEO with the proposal itself or to take up promotion of the project, or to provide a good a specialist. 4. Search and advertising . drawback of this option is the fact that initially you are confronted with a great flurry of proposals and information on each of the options is limited to self-promotion. 5. Services recruitment . One way to find a specialist in the state. The search process can be placed in jobs and viewing resumes. Alternatively, you can use recruitment agencies or their own human resources department. As a rule, seriously engaged in search, you'll get quite a few proposals that differ in price, and on other parameters . There are a number of recommendations, compliance with which will help you navigate among all submitted proposals. http://renegaderecessionmademillionaire.com/
1. Do not try to buy the cheap . Worst method of choice Optimizer - focus solely on price. Often at SEO-forums have to see how a potential customer arranges these auctions - collects offers from freelancers and eventually stops at the 'budget ». SEO is not an industry in which you can get quality services for a penny. Good people well know the price of their services and, as a rule, problems with lack of orders did not have.
Of course, it is necessary to look for the best value for money, but we strongly advise you not to rely on those who are ready, they say, "work for food" . For the most part it's newcomers, not only do not speak the optimization technique, but not always even know the basics. As a result, your site may be in the position of the guinea pig for experiments. Moreover, experiments with unpredictable results.
2. Be interested in the methodology . Ask what methods will promote the site. If someone starts talking about trade secrets and that the main thing - the result, delete it from the list and go to the next bidder. Optimization should be transparent. If the optimizer does not want to talk about his methods - probably a "dirty" optimizer.
3. Ask for an audit of the site . Once the optimizer will look website - talk to him about the prospects in terms of promotion, as well as possible difficulties that will face. Should not expect, that the applicant immediately, will hold a free in-depth analysis of your site, but on substantive issues, he will advise you. More information about the search for effective audit you can read here .
4. Look at portfolios . Please note - do you have experience of the applicant on the medium and highly competitive demands. You do not get hung up on the subject. Often we hear the questions: "Have you been promoted websites of private photographers / textile mills / cosmetic clinics." For the optimizer to experience almost no matter in what topics to work - the role played by only the level of competition.
An important point: if you do not have a corporate website and online store, or, for example, a large portal - focus on SEO with experience in promoting just such a resource type.
5. Ask about warranties . Ask for some of the indicators of the Executive will provide warranty for the implementation of the list of works, the position of certain words, the increase in attendance. Please specify the sanctions in case of default guarantees: a refund or extension work. Ask for a sample contract.
6. Ask: Who can offer advice . Ask for phone numbers of previous or current customers who can give advice to the applicant. In principle, does not necessarily call them important fact - whether the applicant to provide telephone customers who are satisfied with his work.
7. Pay attention to the statements . Find out what kind and how often you receive reports, ask for a sample. Make it clear on what parameters will be evaluated the effectiveness of the campaign.
8. Ask - what after that? Ask the candidate about what will be the support process? What methods it will be what happens to the budget, whether it will be found only in support of the results achieved, or will further increase if there is a guarantee that the position of the site does not collapse immediately after the completion of a core set of activities.
9. Do not be afraid to be subjective . Much of the success of the process depends on the promotion of understanding between the customer and the performer. Therefore, it is important that the period of the campaign you were able to become partners. If you feel a dislike or distrust of the applicant, then cooperation is better not to start. The above are the most common recommendations for choosing the optimizer, but beyond that there are some differences in the principles of choice of the agency, freelance and full-time employee.
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Agency : 1. Find out who will be engaged with your site . Many agencies are reluctant to provide such information, but I would advise still insist and talk to the direct contractor. For you are much more important than the level of project specialist who will work with you, rather than the overall portfolio of the agency. Freelancer : 1. Take the contacts . Ask all the possible contacts, in any case, do not limit the number ICQ. Ask the cellular and home phones, call, and if you are in the same city - assign a job interview. Remember, the optimizer, which appeared out of nowhere, can disappear into nowhere. 2. Pay attention to the reputation of a freelancer . Ask him to name his nickname at any of the specialized forums, look at the date of its registration and the level of reputation. Talk to previous customers and ask about it at colleagues. 3. Ignore the "pontovikov" . "Star Disease" is not only the actors and singers - often her subject and optimizers. Often encountered manifestations of overt "Pont" by the optimizer, expressed that he has openly stated something like "you have a lot, and I am one." I am deeply convinced that if the optimizer is not interested in working, productive cooperation is unlikely to succeed. Of course, this does not mean that an applicant must engage in an obsessive self-promotion, but some interest in you as a client must be present. This can be expressed in at least willingness to give details about their services. If the optimizer says, "Okay, throw url and payment on the wallet - we'll see ..." you can be sure - this is not the best option. Separately, I would say that most likely you'll have at your own risk and make at least a partial prepayment of services. Such a requirement on the part of freelancers is clear - as a rule, to promote the need to spend a budget for the purchase links, pay for the work of copywriters, recorders, etc, so very few SEOs will agree to put all this money, without having any guarantee with the result that you do not say: "I changed my mind." staffer: 1. "office" . In addition to the professional qualities of the "office Optimizer" are important nuances such as communicative, responsible, self-discipline, attitude to work as a team. Dwell on this point, I will not. Those who are interested in recruiting subjects effectively, I suggest reading a book by Svetlana Ivanova . 2. the nature of the earlier projects. If you take specialist staff are likely to require from him a higher level of work than when working with outside contractors. Therefore important to have a candidate of experience not only get your site into the top of the given words, but also for developing strategies to promote, as well as "deep" analysis of efficacy. In summary, try to make a portrait of the "optimizer of your dreams." Thus, it is: It works openly - no secret of their methods of promotion. It has a portfolio and if necessary, can provide advice zakazchikov.Ne "work for food." At the stage of the negotiations may well explain the results and how soon you can expect. It has a clear position on guarantees of accountability and performance assessment. The next article will next week will be devoted to the initial phase of a campaign to promote, in particular, the question of the selection of keywords.